• 518.562.2047

How We Helped CVPH Solve a Nursing Shortage With Facebook

Posted by dodgeadmin on May 17, 2017 3:38 pm

nurse

How do you hire a good nurse in 2017? Ask anyone who works in healthcare recruiting and they will reach for an aspirin. According to a 2014 study from the American Nurses Association, the nursing profession is estimated to grow to 3.44 million jobs by 2022—up from 2.86 million in 2012. However, the industry will

Read More

0 Comments Click here to read/write comments;
Topic: Case Studies ,digital marketing ,Facebook marketing

How to Get Started With YouTube Advertising

Posted by dodgeadmin on March 28, 2017 5:21 pm

YouTube video clipboard

Thinking about using YouTube advertising to increase sales and build your brand? It’s not a shabby idea. In February 2016, Google CEO Sundar Pichai claimed YouTube visitors watch hundreds of millions of hours of video every day. The platform also has more than one billion active users each month. So how can your brand start

Read More

0 Comments Click here to read/write comments;
Topic: digital marketing ,Social media marketing

How to Set a Better Advertising Budget For 2017

Posted by dodgeadmin on March 14, 2017 10:58 am

dollar bill for advertising budget

It’s clean slate time, people. Budgeting for advertising is an important part of the planning process, and if you’re hoping to get more for your investment this year, it pays to keep a few best practices in mind. First, you should take a hard look at recent history. Okay, 2016. Show Me The Money. The

Read More

0 Comments Click here to read/write comments;
Topic: Advertising Rates ,Costs

Finding Customers Using Facebook Groups

Posted by dodgeadmin on January 14, 2017 4:31 pm

unique advantages of facebook groups Pages and groups are both effective for connecting with customers, but in different ways. While pages and groups are both important aspects of Facebook marketing, they accomplish very different things. A business page is a public-facing profile, similar to the personal one you use when connecting with friends and family.

Read More

0 Comments Click here to read/write comments;
Topic: Facebook marketing

Why Businesses Fail At Social Media Marketing

Posted by dodgeadmin on 4:23 pm

By now businesses big and small are trying their hand at social media marketing, and most of them are struggling to create any engagement, let alone uncover ROI (we’ll save that for another post). Effective social media marketing requires a mindset that embraces planning, consistency and experimentation, and many companies get stuck at the starting

Read More

0 Comments Click here to read/write comments;
Topic: Facebook marketing ,Social media marketing

The Pros And Cons Of Television Advertising

Posted by dodgeadmin on 4:18 pm

TV advertising

Are you thinking about advertising on television, wondering if it makes sense for your business? It’s a fair question. After all, TV ad campaigns can be expensive. Depending on your market size, a 30 second spot can range from hundreds, to thousands and even millions of dollars (think Super Bowl). But small-to-medium sized businesses have

Read More

0 Comments Click here to read/write comments;
Topic: Advertising ,TV advertising

The Pros And Cons Of Radio Advertising

Posted by dodgeadmin on 4:12 pm

Long gone is The Golden Age of Radio, a time when the whole family gathered around to listen to Little Orphan Annie or Orson Welles. Even though times and media habits have changed a lot, radio is still a valuable resource, one that just might get you a leg up on your competitor with your

Read More

0 Comments Click here to read/write comments;
Topic: Advertising ,radio

How to Hire an Advertising Agency in the Adirondacks

Posted by dodgeadmin on 4:06 pm

North country businesses are realizing that advertising is changing – fast. Many of us remember the days when it was much easier to manage your ads in-house. The ads were not cheap, granted, but they worked. As long as your ad was coherent you never had to worry about whether customers would walk through your

Read More

0 Comments Click here to read/write comments;
Topic: Advertising ,Advertising Agencies

Should I Hire An Advertising Agency?

Posted by dodgeadmin on 3:59 pm

When some business owners think of advertising agencies, they imagine creative pitches in plush boardrooms, involving top-tier clients with enormous budgets. Blame it on watching too many episodes of Mad Men. The reality is most agencies work with small-to-medium sized businesses, helping them bring a higher level of strategy and focus to their marketing. Almost

Read More

0 Comments Click here to read/write comments;
Topic: Advertising ,Advertising Agencies

4 Ways an Advertising Agency Can Save You Money

Posted by dodgeadmin on 3:47 pm

Yes, you read that title right. This article is about how advertising agencies can actually save your business money. Now, that doesn’t mean that you won’t face expenses, as well – you can count on paying for creative development, design, and other hands-on tasks – but many executives are surprised to learn that an advertising

Read More

0 Comments Click here to read/write comments;
Topic: Advertising ,Advertising Agencies

© 2016 Dodge Marketing, LLC.